Wellnique 未霓 helps Beauty & Wellness Brands expand in China & ASEAN through distributor matchmaking, legal & compliance guidance, and data-driven market growth strategies.
Many international brands rush to make decisions when entering China, but it is important to be smart and do due diligence. Brands often complain after hastily selecting a distributor without asking the hard questions up front. This can create long-term problems for the brand.
It may not be easy... but China’s not easy.
We spend the time for you and ask the hard questions. All our distributors are pre-screened and qualified.
Our mission is to connect international brands with the suitable distributors in China, helping them to expand their business and reach new markets. With our extensive network of industry contacts, local expertise, and personalized approach, we make it easy for companies to navigate the complex Chinese market.
Whether you are a small start-up or a large multinational corporation, we are here to help you achieve your goals and grow your business in China.
We build a successful market entry strategy for your brand that leads to sustainable growth. Our added value lies in distributor matchmaking and the ability to rapidly offer customized, cost-effective solutions while identifying market trends, key players, distribution channels, regulatory concerns, launch strategies, and operational issues.
Before contacting potential partners, we create your customized and localized brand & product launch, covering all the key questions that the Chinese partner will ask your brand.
We develop your branding & communication strategies that actually connect with your target audience and social media activities that translate into real sales.
We guide you through regulatory compliance hurdles, supporting NMPA registration, cross-border e-commerce regulations, product certifications, and labeling requirements. Our team also manages China trademark search and registration, renewals, and legal disputes with trademark squatters, ensuring your brand is protected at every stage.
We stand for products that are free from harmful ingredients.
We advocate for cruelty-free products that are not tested on animals.
We support companies that share our values and believe in giving back, helping others, and creating a healthy life for everyone.
We promote responsible and sustainable sourcing and manufacturing practices among all companies that we support.
Team Wellnique
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